HONG KONG, (August 15, 2019) – Bose today ushered in a new era of headphones with the wireless Noise Cancelling Headphones 700, featuring the biggest leap forward in headphones since the iconic QuietComfort. The new Bose 700 introduce a revolutionary new voice interface that redefines mobile communication the way Bose noise cancellation redefined mobile audio. They're built off the legendary performance of QCs to transform the most demanding environments into private sanctuaries for listening. And they debut new, pioneering technologies to magically transform the same public spaces into private rooms for talking with friends, family, and virtual personal assistants (VPAs). With their exclusive innovation, the Bose 700 isolate a user's voice from 360 degrees of unwanted sound. And that lets Bose 700 owners do what's never been done. Surrounded by competing conversations, rush-hour traffic, and loud subway platforms, they can share their quiet, and not the noise around them — for crystal clear calls to home and work, and unprecedented accuracy from VPAs.
The Bose Noise Cancelling Headphones 700 are available at HKD 3,199, joining the iconic QuietComfort 35 II in the Bose around-ear headphone line.
“At its best, technology should make us more human, not more dependent on devices," said Brian Maguire, category director, Bose headphones. "No one's bucket list includes more time on a touchscreen, but right now, millions of people are looking down, swiping and typing on a 3x5 display. Pairing our phones and headphones have given us more freedom for calls, and lets us use our personal assistants to get things done. But there are still barriers, and we've all experienced them. Our VPA doesn't understand what we said and dials the wrong number. Or botches our text, so we send it ourselves. Or we're forced to manually open an app, or hang-up because we're shouting over a crowd. Noise cancelling headphones have always helped us hear better—but we need to be heard better, too. And no mobile device has solved that problem. No phone, no headphone, and no combination of the two. But the Bose Noise Cancelling Headphones 700 change that. And we can't wait for people to experience the difference it makes.”
The Bose Noise Cancelling Headphones 700 have been engineered from the ground up as an integrated system, with a new acoustic and electronics package, new digital signal processing, and a new eight microphone system for the most complete, effortless headphone experience ever. Six microphones dramatically cancel noise, so it doesn't reach your ears. Two of those microphones combine with two others to dramatically improve voice pickup. A beamform-array isolates your speech, suppressing everything else that's audible. A rejection-array adds a second line of defense, tracking then blocking the most disruptive remaining sound — from a coffee grinder to other dialogue nearby. It all happens in real-time — adapting as you move, turn your head, and your environment changes. It works with any VPA, any phone paired to the Bose 700, or any phone or phone/headphone combination on the far-end. And it works from anywhere, whether you're talking to people or machines. On audio and video calls, they'll hear what you're saying — not the TV behind you, or the person next to you. For voicemails, your voice is recorded, not theirs. And whether you're asking for directions or a playlist, dictating a text or email, or need your smart home appliances turned on, VPAs will help you — because now, they can hear you.
The Bose 700 use the next-generation Bose noise cancellation for improved noise reduction, and sophisticated electronic circuitry that eliminates the "hiss" regularly heard in other headphones. Combined, they enable the Bose 700's new adjustable noise cancellation feature, including a full-transparency experience that gives the term "off" an entirely new meaning. While the highest setting delivers the most powerful silence, the lowest lets your surroundings pass-through the earcups fully — so with the flick of a switch, you hear yourself, others, and everything else like you aren't wearing a headset at all. Conversation Mode lets you gain the same awareness while enjoying content — so you can pause entertainment and noise cancellation simultaneously, chat face-to-face or listen for announcements, and resume where you left off when you're done.
For music, the Bose Noise Cancelling Headphones 700 sound amazing for the first song, and hours later. Engineered with proprietary active equalization, they avoid boosted bass, vocals, and treble that create listener fatigue over time, opting instead for faithful reproduction: clear, natural, and balanced.
The Bose Noise Cancelling Headphones 700 were built to last, built to use, and feature gorgeous stainless-steel, premium components, and fewer visible screws, seams, and joints than the industry standard. It distributes weight across the headband for all-day comfort and has up to 20 hours of battery-life for all-day use. For streamlined control, capacitive touch works for common commands, like answering and ending calls, muting audio, changing volume, pausing your music, or skipping tracks. There are three buttons — one for powering on and off, one to access noise cancellation levels, and one for your chosen VPA. The Bose Music app lets you customize and change preferences, update software, access additional features — and features to come.
The Bose Noise Cancelling Headphones 700 fold flat with one twist of the earcups, and store neatly in a thin tapered hardcase that slides more easily into bags, backpacks, and seat-pockets. They come in two colors, where Black version will be available on September 1 at Bose retail stores and authorized Bose dealers, with pre-sales starting from today; while for Silver version, the product will be coming up soon for greater color variety.
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic, changing the way people listen to music.
